DAVIDsTEA Partners with BetterSleep App to Support Link Between Tea and Healthy Sleep

DAVIDsTEA x BetterSleep

DAVIDsTEA Partners with BetterSleep App to Support Link Between Tea and Healthy Sleep

MONTREAL, 08 Dec. 2021 (GLOBE NEWSWIRE) – DAVIDsTEA Inc. (Nasdaq: DTEA), a leading tea merchant in North America, is pleased to announce a new partnership with the wellness and sleep tracking app Better sleep (formerly Relax Melodies), specially designed to help people stress less and sleep better.

“DAVIDsTEA has always had great success with sleep and relaxation blends and infusions, and the partnership we are announcing today with BetterSleep helps take this expertise even further,” said Sarah Segal, President and CEO general and brand manager, DAVIDsTEA. “More than ever, people are willing and eager to make simple but meaningful changes to their daily routines to improve their overall well-being. By partnering with BetterSleep, we aim to make sleep and wellness more accessible by providing our communitytea the perfect addition to their personal care routines, ”she added.

The partnership includes pairing wellness-specific DAVIDsTEA blends with BetterSleep’s collection of guided meditations, calming music, playlists and bedtime stories for adults. For example, DAVIDsTEA Blood orange boost, which helps improve focus, has been associated with BetterSleep Energized morning guided meditation. It’s the perfect combination for practicing gratitude and positivity, while the friendly scent of rosemary uplifts the spirit and improves focus. More expertly organized tea pairings that promote relaxation and help users fall into peaceful sleep can be found on the DAVIDsTEA x BetterSleep page.

To ensure that every customer’s wellness journey begins on the right foot, DAVIDsTEA’s members Frequent Steeper â„¢ program will receive an exclusive offer to try BetterSleep for free, for the first 30 days. In addition, all DAVIDsTEA and Super Steepers employees, the VIP level of the brand’s Frequent Steeper â„¢ loyalty program, will receive a 50% discount on one-year subscriptions to the app.

The story continues

“BetterSleep is pleased to embark on this exciting partnership with DAVIDsTEA. Health and wellness starts with good sleep habits, and we hope this partnership will encourage people to create their own healthy routines, ”said Simon Alex Bérubé, CEO and co-founder of BetterSleep.

Follow DAVIDsTEA on Instagram (@davidstea), Facebook (@davidstea), and on TikTok (@davidstea_official) to enhance your wellness journey.

About DAVIDsTEA

DAVIDsTEA offers a specialty brand selection of high quality loose leaf teas, prepackaged teas, tea bags, tea related accessories and gifts through its e-commerce platform at www.davidstea.com, the Marketplace Amazon, its wholesale customers which include more than 3,300 grocery and drug stores, and 18 company-owned stores across Canada. It mainly offers company-exclusive tea blends, as well as traditional single-origin teas and herbs. The team’s passion and knowledge of tea permeates the culture of the company and is rooted in the enthusiasm to explore the taste, health and lifestyle elements of tea. With a focus on innovative flavors, wellness-oriented ingredients and organic tea, the company launches seasonal “collections” with a mission to make tea fun and accessible to all. The Company is headquartered in Montreal, Canada.

About BetterSleep

BetterSleep (formerly Relax Melodies) contains soothing sounds, music, meditations, and bedtime stories. The app has over 55 million downloads and over 700,000 positive user reviews from various app stores, including Apple’s App Store, Google Play, and Amazon. It is available in 10 languages, has facilitated over 2 billion meditation sessions, and has been featured by The Guardian, CNN, The Today Show, Women’s Health, Elle, GQ and many more. BetterSleep combines science-based techniques, innovative personalization features, and premium sleep content to help people around the world sleep soundly and feel great. BetterSleep is proud to be part of the Teladoc Health Inc. and BetterHelp family.

For more information or for media inquiries, please contact:

Sarah Vincent, Public Relations and Partnerships Specialist, DAVIDsTEA
[email protected]

Maxime-E. Illick, PELICAN PR
[email protected]

A photo accompanying this announcement is available on https://www.globenewswire.com/NewsRoom/AttachmentNg/7df4885d-2c13-44c6-8abc-1cdd577ad6de