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CINCINNATI–(BUSINESS WIRE)–DonorDrive, an EngageSmart (NYSE:ESMT) solution and digital fundraising platform for nonprofits, announced the launch of a new version of its fundraising-focused app for iOS and Android. The DonorDrive Charity Fundraising app, which was created to transform the way people fundraise, has demonstrated significant success for nonprofits since its launch in July 2021. Nonprofits using the DonorDrive Charity Fundraising app saw a 195% increase in the average amount raised per fundraiser. , a 240% increase in average engagement rate among app users and a 56% increase in average adoption rate compared to the competing app in the market. The app’s average ratings on the Apple App Store and Google Play have maintained a 4.9/5.0 rating since launch.
DonorDrive runs some of North America’s largest nonprofit fundraising events and campaigns, including THON™, a Penn State student-run philanthropy that benefits Four Diamonds and raises funds to improve the lives of children and families affected by childhood cancer. More than 16,000 Penn State student volunteers raised $13,756,348 through their 46-hour dance marathon from February 18-20, 2022 and saw a 29.3% increase in their annual fundraising. THON uses both the DonorDrive web platform and, new to the 2021-2022 campaign, the DonorDrive Charity fundraising app.
“We were thrilled to give all of our amazing supporters, including Penn State THON, Mini-THON, Team FTK and Play For The Kids attendees, the DonorDrive app this year,” said Michael Ringenbach, Associate Director of Four Diamonds. “THON’s student volunteers have easily used the app, which has contributed to their immense fundraising success at their record-breaking 50th event. We are grateful for their support in our shared mission to defeat childhood cancer.
The two most exciting new features that have just launched from DonorDrive – contactless event registration and new activity tracking integrations – have been designed to boost fan engagement and help fundraising. funds to exceed their goals.
New Event Check-In feature uses mobile fundraiser geolocation for live check-in at in-person events, reduces event wait times, provides attendees with post-check-in instructions, and reduces administrative aspects of event production so that volunteers and staff can focus on the fan experience. Nonprofit staff can get a more accurate picture of attendees, segment post-event communications, and better plan resources for the following year.
Stacey Chase, Sr. Manager of Community and Peer-to-Peer Fundraising at Be The Match Foundation, said, “At the best of times, checking people in at events is a waste. These new features could make it a very smooth experience for supporters. We may use this new registration data to make decisions about event day staffing, further personalize our marketing communications, and gain greater insight into our event day experience.
DonorDrive has also updated its Active Impact™ feature set to include new integrations with Apple Health, Fitbit, Google Fit and Strava. Active Impact enables nonprofits to host activity challenges that keep fundraisers engaged for physical, virtual, and hybrid events. Nonprofits can combine activity challenges with achievement badges and motivational messages based on fundraising behavior, set milestones for fundraisers to achieve, offer donor incentives to generate more donations and allow donors to pledge donations for each completed fundraising activity. Active Impact gamifies the fundraising experience and is designed to produce more effective fundraising results – fundraisers using Active Impact raise 25% more on average than those who don’t.
Integration with popular activity apps will enhance the fundraising experience when participating in cause-related challenges by giving their activity meaning, whether they choose to walk, run, ride, stream, jog, practice mindfulness, or whatever type of activity works best. their. Additionally, these updates open the doors for nonprofits to diversify their revenue and quickly create new fundraising opportunities, such as corporate wellness challenges, that can significantly expand their network of supporters. .
The DonorDrive Charity fundraising app can be downloaded from the Apple App Store or Google Play here.
About DonorDrive:
DonorDrive, an EngageSmart solution, is an advanced digital fundraising platform for nonprofits that turns everyday people into powerful fundraisers. Generate more revenue for your cause with the most immersive, connected, and well-designed fundraising experience ever. For over 20 years, DonorDrive has helped hundreds of nonprofit organizations like Children’s Miracle Network Hospitals, American Foundation for Suicide Prevention, Covenant House, Doctors Without Borders, Muscular Dystrophy Association, World Vision and hundreds more to raise billions of dollars. To learn more about DonorDrive, visit www.donordrive.com.
About Engage Smart:
EngageSmart is a leading provider of customer engagement software and integrated payment solutions. At EngageSmart, our mission is to simplify customer and customer engagement to enable our customers to focus their resources on initiatives that improve their businesses and better serve their communities. Headquartered in Braintree, MA, EngageSmart offers true vertical, single-instance, multi-tenant Software-as-a-Service (“SaaS”) solutions, including SimplePractice, InvoiceCloud, HealthPay24, and DonorDrive, designed to simplify the engagement of our customers with their customers by driving digital adoption and self-service. EngageSmart serves more than 79,000 customers in the SMB Solutions segment and more than 3,100 customers in the Enterprise Solutions segment across five primary verticals: Health & Wellness, Government, Utilities, Financial Services and Donations. For more information, visit https://engagesmart.com and follow us on LinkedIn.
