This campaign encourages people to open up, promote self-care and have a healthy dialogue about mental health in order to reduce the stigma attached to this crucial issue.
To raise awareness about mental wellness and encourage people to seek advice when needed, India’s multilingual microblogging platform Koo and Fortis Mental Health have launched a special initiative on the occasion of World Mental Health Day. . This campaign encourages people to open up, promote self-care and have a healthy dialogue about mental health in order to reduce the stigma attached to this crucial issue.
Building on the 2021 theme – mental health in an unequal world – Koo’s campaign using the hashtag #PrioritiseMentalHealth and #MentalHealthZarooriHai – saw active participation from prominent figures who shared tips and encouraged positive conversations that could help people stay mentally fit.
Speaking about the campaign and the need to raise awareness of mental wellness challenges, a spokesperson for Koo said, “Koo – as an innovative platform – facilitates dialogue between people on a variety of important topics in several languages. We are delighted that this campaign has seen public figures leverage their influence and share their knowledge to ensure their communities have the best chance of leading emotionally healthy and happy lives. We believe that social media platforms can play an important role in sharing knowledge on key issues like mental health to help build a better and happy India. “
Dr Samir Parikh, National Mental Health Program Director, Fortis Department, Fortis Healthcare, said: “Make mental health a priority. You can only do this if you know and are aware of mental health. Only then can you create an environment where people can talk about their mental well-being. #worldmentalhealthday #MentalHealthZarooriHai #mindspace ”
Madhya Pradesh Chief Minister Shivraj Singh Chouhan Kooed said: “Keep doing your job. Depression will stay away from you. Love and support everyone, smile and give this invaluable gift to others. Spread the joy and help achieve the goal of World Mental Health Day. #WorldMentalHealthDay #PrioritiseMentalHealth #MentalHealthZarooriHai »
Spiritual Guru Sadhguru wrote, “It is only when you realize that the seat of your experience is entirely within you that you can create your life as you wish. Entrance is the only way out. May you know the inner well-being – it is your birthright. #WorldMentalHealthDay #PrioritiseMentalHealth
Sharing on Koo, former Miss Universe and actress Lara Dutta posted: “In a world that keeps throwing up challenges and situations that must be faced, our young people are feeling more and more overwhelmed and exhausted. More than ever, our efforts must prioritize #MentalHealth. Create a strong support structure to standardize contacts for help and advice. # मेंटल_हेल्थ_जरूरी_है
Spiritual Leader Sri Sri Ravi Shankar Kooed, “As our prana or life force continues to fluctuate, our minds also rise and fall through the roller coaster of emotions. #PrioritiseMentalHealth #MentalHealthZarooriHai »
Cricketer and commentator Aakash Chopra took advantage of Koo’s multilingual features and commented in seven languages: “What are you doing to keep your mental health? Are you running? Where do you read? Or do you meditate? Unlike my cricket quizzes, there is no right answer to this 🙂 # मेंटल_हेल्थ_जरूरी_है #WorldMentalHealthDay
Several political leaders also took part in the campaign on Koo App – which is the world’s largest microblogging platform in Hindi, talking about the importance of mental health. RJD Chief Tej Pratap Yadav, Rajasthan State Minister of Forests and Environment Sukhram Bishnoi, State Minister of Environment Ashwini Kumar Choubey, UP Minister of Finance Suresh Kumar Khanna, Annapurna Devi and BJP Minority Front officer Dr Gulrej Shaikh also participated in the campaign.
People from the world of cinema and sports have also come forward to support the campaign on Koo. Celebrities like Ishan Porel, Delnaaz Irani, Akhilendra Mishra, Anirudh Dev, Rashmi Pitre and Suzanne Bernert also shared their thoughts.
World Mental Health Day, which is celebrated on October 10 each year, is of tremendous significance in a country like India, where an estimated 14% of the population suffers from various mental health related disorders such as depression, bipolarity, schizophrenia, etc. After the pandemic, mental health has become increasingly targeted, as people of all age groups bear the brunt of social isolation. Therefore, the need to improve dialogue and conversations in society around this issue is of considerable importance.