VILNIUS, Lithuania – (COMMERCIAL THREAD) – Yours App, a UK-based wellness startup, has lifted a pre-series A round from Tesonet, a global cybersecurity company and startup accelerator. Distinguished by its holistic approach, Yours App seeks to become a comprehensive digital assistant that helps users improve their well-being. In addition to the funds that will help evolve the product, Tesonet provides the startup with know-how in software development, marketing, sales, etc.
During the pandemic, Tesonet began researching the best mindfulness product to give to the more than 2,000 ever-expanding family members. After testing dozens of solutions, he stumbled upon Yours App, an innovative UK-based startup that combines content professionally created for a healthier mind and body into one easy-to-use app. Impressed by the quality of the app and a strong message of self-esteem, diversity and acceptance delivered through its exclusive content, Tesonet co-founder Tomas Okmanas saw its potential to become a market leader.
âOur decision to invest in Yours App should come as no surprise,â explains Tomas Okmanas. âAlthough Tesonet is primarily known in the cybersecurity arena, we also work with large-scale startups in several industries. Wellness is one of the areas we want to explore, as mental health and personal well-being deserve more attention in our rapidly changing world.
Yours App already has a solid foundation when it comes to its product, thanks to the hard work of its highly experienced team. The business is led by entrepreneur Janette Daubare, who is well versed in the customer experience, a key part of building subscription services.
âThe wellness area is crowded and to be good you have to grow fast,â says the co-founder and CEO of Yours App. âKnowing the amazing track record of Tesonet Accelerator, I look forward to their help in improving our product, maximizing our marketing efforts, and finding better ways to serve our customers around the world. ”
According to Janette, as an investor, Tesonet brings more than just money. As capable software developers, the company will share its vast know-how to bring Yours App to the top of its class. In addition to supporting digital marketing and development, Tesonet will help Janette’s team navigate the world of B2B sales and corporate wellness. It will also unlock the experimental features of the app to its own 2,000-plus strong community, turning Tesonet into a big sandbox.
âAt Tesonet, we’re geeks about meaningful technology, and wellness is an area where technology can have a particularly big impact,â says Tesonet co-founder Eimantas Sabaliauskas. âAnd just like in medicine, to really work, the approach must be personalized and adapted to the specific needs of the person. Yours App already has this approach embedded in its product, and with our help it will be able to help millions of people around the world.
The intention of Yours App is to offer the best program to its subscribers, based on their habits and personal needs. Users can choose from a variety of categories, including guided meditation, sleep stories, yoga routines, and music composed specifically for mindfulness experiences. These are complemented by expertly designed videos featuring renowned psychologists, physiotherapists and wellness experts.
The content featured on Yours App was created by leading professionals in their fields. A host of well-respected actors and celebrities, such as Spice Girl Mel B, Doctor and TV presenter Dr. Ranj, among others, have lent their voices to the app’s relaxing sleep stories. They also offer insight into their own wellness journeys.
Since its successful launch in 2021, Yours App has grown steadily. With the support of Tesonet, the company now envisions exponential growth in 2022. The year will begin with a willingness to collaborate with companies that can benefit from real-time assessments of the well-being of their employees. Plans are also underway to launch Spanish content and a desktop app in 2022.
As it grows, Yours App will continue to support various public organizations. In 2021, the company offered NHS employees free subscriptions to the app and it looks forward to working with more charities.