Danish startup Tiimo has raised a €3m seed round for its time-scheduling app for neurodivergent people – the first of its kind to target people with ADHD, autism, dyslexia and dyspraxia.
With an estimate 20% of the world’s population being neurodivergent, the potential market for Tiimo is huge, but underserved.
What does Tiimo do?
Founded in 2015, the app is designed around task management using visual aids, which Tiimo says are easier for the brain to process. These include a visual timer that helps people stay on track and manage their time, fun to-do lists, and a social component to share plans with family, friends, and employers.
The lion’s share of Tiimo’s revenue currently comes from direct-to-consumer sales. Individuals can access the app for free or pay €19 per month for additional features such as content and visual aids. He also plans to sell the app to businesses as an employee perk; the plan is for B2B revenue to make up a third of total revenue over the next two years, says founder Melissa Azari.
Tiimo is available in 10 languages, is downloaded over 30,000 times per month on the Apple App Store and Google Play Store, and has over 32,000 paid subscribers worldwide. In comparison, the American mindfulness app Headspace receives around 500,000 downloads every month. By next year, Azari says, Tiimo wants to hit 100,000 downloads.
- The selection round was co-led by Iceland Crowberry capital and People Ventures of Denmark.
- He also introduced Silicon Valley-based Goodwater Capital, US VC Divergent Investments focused on neurodiversity and co-founder of the world’s most downloaded wine app. vivinoHeini Zachariassen.
Tiimo plans to use the funding to expand the team and roll out additional features such as additional educational content and mood and energy tracking. It will also develop its B2B offering and seek to increase its presence in the UK, US and Canada.
What other startups serve neurodivergent people?
Tools specifically designed for neurodivergent people are rare on both sides of the Atlantic, and have yet to garner significant fundraising.
Those on the market include:
- Swedish startup Optolexia, which uses AI to screen patients for dyslexia and has raised €5.2 million from investors including private equity group Segulah and investment firm Pomona Group;
- Y Combinator alumni Inflow, a UK startup that raised $3m (including a $2.3m seed round led by Hoxton Ventures earlier this year) and helps people with ADHD by providing affordable access cognitive behavioral therapy (CBT) coping strategies;
- Latvian startup VREACH, which uses virtual reality to help children with autism acquire cognitive and communication skills.
The taking of sieved
Given the number of neurodivergent people around the world, it’s surprising that specifically tailored tools or apps haven’t received the same kind of support that the digital health industry has enjoyed since the pandemic.
But, as consumers, practitioners, and regulators become more comfortable with digital tools, VCs just might seize the opportunity and start raising more funds for startups designed for people with cancer. ADHD, autism, dyslexia and dyspraxia.
Kai Nicol-Schwarz is a journalist at Sifted. He covers stories about health tech and the community, and tweets from @NicolSchwarzK.