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In an ever-changing world, it is commonly accepted that stress levels gradually increase. It is a modern disease that affects everyone. Each problem gives life to new developments and businesses. Thus, therapeutic services got the boost they expected. And, of course, the pandemic has added some fixes to actively growing demands from psychologists and therapists.
Meditation Application Market Trends
The popularity of meditation apps is simple. People need to relax every now and then, and not everyone can afford to spend money on expensive psychologists and other medical specialists. The app gives you the opportunity to feel calm and forget about your anxiety. Mindfulness is the new trend among young people and millennials. They tend to care for themselves more carefully. If you look at the statistics according to a Fact.MR report, you may notice that interest in meditation apps will increase by 8% in 2029 due to the increasing stress level among people.
So the trend is that this direction is only becoming popular, and now is the time to compose your own product. This can bring you benefits because:
1. Due to certain factors and a fast paced life, the stress is always there.
2. Mental health is a priority for many people today.
3. Meditation has been shown to have a positive influence on life and well-being.
4. Convenience has also become a priority. This means that most people would rather download an app than go looking for help somewhere.
Types of meditation apps
There can be different types of applications. These were designed to accomplish different tasks; others look like a mixture of activities related to achieving a particular goal. So you can decide which services you want to provide to your subscribers, it can be:
- sleep and meditation;
- music and yoga;
- guided sessions and quiet reading;
- breathe and walk.
This is usually a way to get more potential followers involved. If you look at Headspace or other trendy apps, you will see that they offer several options. However, their designs are different. Calm offers its users peaceful music and sound therapy, while Headspace offers guided sessions where speakers read stories or summon individuals to focus on their breathing and feelings. Select the area you like or mix them all together so that users can select the option they need right now.
Main features of viable meditation app
A meditation app is a great idea for a startup that can bring you benefits and connections. But before you give it all to an agency or developer, think about what features they need to include. As an example, we would focus on the same popular products in the meditation market.
Registration
To track user activity, collect information and increase awareness, let your followers register through their social pages like Facebook or Instagram. On the other hand, it is also simple and convenient for the hearing.
Personal page
It is a place where people leave information about their interests and tastes. Here you can find the session history and see what rate the person is using. Request only the necessary data; otherwise, your audience would refuse to share the information and delete the app without even trying it.
Integrated tutorials
Keep in mind that meditation apps are popular among people of various ages and backgrounds. Make sure to provide them with little tips where they find important information on using the meditation app.
Open library
To leave your competition far behind in the meditation market, consider building your own licensed library of sessions and tracks. Display their lengths and other parameters to help the audience choose.
Simple interface
Clear navigation and an intuitive interface should be developed for each application and website. It is a must have feature. Users need to understand where they need to tap to get the desired result without asking your team any additional questions.
Great design
Coverage and appearance are important. Hire a creative specialist who can put together an effective and trendy look for your product. It should be simple but intriguing and original. Each button and page should be styled specifically to emphasize the design of the entire app. It involves colors, shapes, fonts, and other elements.
Filters and search options
Simplify the task of finding particular effects and sessions by adding tags and other markers to reduce search time. Or another better way to help the crown find the right path is to categorize your content. Divide it into small groups and put on the labels.
Notifiers
For some people it would be essential to miss news, changes and upgrades; that is why it is better to set up automatic notifications. Keep your loyal audience up to date at all times and you will be rewarded.
Customer service
Your subscribers will be happy to know that they are not alone if they are facing problems. Such assistance can be useful if you set up an online chat with a robot, who can receive common and recurring issues, and a professional who can envision extraordinary problems and help others solve them.
Gamification and stories
These features were additional a few years ago, but today they are quite viable. They are used in applications and programs of all kinds. Gamification allows you to relax and involve a person to perform simple actions and earn points. Storytelling would motivate users to share their accomplishments.
Device compliance
People who care about their health have a variety of wearable devices like bracelets, trackers, and fitness watches. Don’t forget to make your meditation app integrable in these devices. Mainly focus on iOS and Android.
Clear statistics
Users like to see their progress. Don’t forget to integrate a special tool that would display their data and show some indicators of their success.
Beginners vs. Pro
When building an app for many segmentation auditoriums, keep in mind that you need to satisfy all of them and convert them to primarily use your product. The shortest way to cover this is to put in sessions and programs for beginners and those who continue to practice.
Ways to monetize the meditation app
Of course, money is the biggest motivator of all. Monetize the meditation app through several options:
1. Subscription and membership. This is the most common way to get profit for the product. It will work if you constantly update the app with new materials.
2. Integrated purchasing. Offer users to buy content in chunks. This means that you can suggest free information, spark their interest, and then offer premium content for a fee.
3. Advertising. Implementing announcements can lead to success or failure. Don’t put too much of it on the page because it’s boring to practice mindfulness when there’s a pop-up ad. As a result, you may lose some individuals.
4. Premium version. Create two offers for your audience so they can choose between free and paid content.
5. Sponsors and investors. Collaborate with other brands and tell your followers about it and earn commission.
You can select one option or combine several.
Final tips to keep in mind
Today the market is full of meditation apps, so to win the race you have to answer the question: what is the special feature of your product that makes users choose it over others?
Create a strategy, analyze your hearing, describe it, understand their needs. If there is a demand for your idea, then you can be successful. Do not launch the full product; first create a test version and see if anyone wants to download it. Bring quality first. Development will cost you a lot of money, which is why planning is the key factor for success. If you’re looking for professionals who can bring your ideas to life, check out Purrweb. They can develop meditation app and further promote your business.
